IDEC and the Saga of Self-Sustainability Harvard Case Solution & Analysis

IDEC, the Brazilian Institute for the Protection of Consumer Rights, a non-governmental organization established in 1987 by a group of volunteers, aimed at promoting the rights of consumers and creating consumer awareness mainly through information and education in collective action and prevention. IDEC activity conducted largely by volunteers. Institute priorities for sustainable financial strategy focused on raising funds between funds and agencies to cooperate. When this system was not enough, organizations resort to membership fees. He also continued to provide funding to finance entities, enabing IDEC develop opportunities for diversification, as comparative product tests, books and manuals, and a class action representing consumer interests. Along with the growth went to increase the formalization of organizational structure and IDEC growing professionalization of the team. However, IDEC failed to develop strategies and activities to its stability and, thus, has become overly dependent on project funds. In an effort to restore the survival in the long term, at the end of 2003 IDEC developed a business plan, the purpose of which was to become a self-sufficient organization by increasing revenues from membership, products and services. IDEC face a dilemma whether to implement the business plan, as it can turn into IDEC service provider for paying customers, who are faced with its original purpose underlying its creation. As IDEC balance economic and social value? "Hide
by Monica Bose, Joao Pires Teixeira, Paulo Ferreira Da Rocha Wrestling, Paulo Da Rocha Wrestling, Rosa Maria Fischer Source: Social Enterprise Knowledge Network 16 pages. Publication Date: Jun 05, 2006. Prod. #: SKE081-PDF-ENG

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