Patanjali Ayurved Limited: Disruption or Innovation? Harvard Case Solution & Analysis

Patanjali Ayurved Limited: Disruption or Innovation? Case Solution

In 2012, the creator of Patanjali Ayurved Limited (BUDDY) and his partner were leveraging a special company design by venturing into the fast-moving customer items sector in India. Market specialists were unsure about whether BUDDY presented a major hazard to domestic and international companies or if FRIEND need to be applauded for developing a brand-new market for its items in India. If BUDDY was presenting a genuine hazard, then other fast-moving customer items companies had to establish techniques to keep their own position, and FRIEND required a strategy to deal with the difficulties included in its future development.

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PUBLICATION DATE: November 22, 2016

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