Haier Group (A) Harvard Case Solution & Analysis

Zhang Ruimin, founder and CEO of Haier Group in China, have to decide whether to acquire Red Star Electric Appliance Co, insolvent local manufacturers of washing machines. Although, Haier, which should be one of the first global Chinese brand, has successfully turned the absence of other companies, giving their unique culture and style of management, it is not clear whether this approach will work on the Red Star. Both Haier and Red Star are "collective enterprises". "Hide
by Lynn Sharp Paine, Robert J. Crawford Source: Harvard Business School 25 pages. Publication Date: March 9, 1998. Prod. #: 398101-PDF- ENG

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