Starting from a humble start of being a true manufacturer of down feather products owned by Shunde Township, Galanz Enterprises Group Co. Ltd. (Galanz) had transformed itself into a world class manufacturer of microwave ovens creating about 50 per cent of the global output in 2003. This case describes the competitive and operating strategies that Galanz used to attain this type of meteoric increase. The firm started out with a clear competitive strategy based on cost leadership. It designed and executed operations system to help achieve lower cost through the transport of output capacity from developed nations, economy of scale and complete use of the available production capacity.
Operations Strategy at Galanz Case Solution
The case aims to: 1. introduce students to the theories of order victor, order qualifiers, operations priorities/objectives. 2. Reveal how operations priorities should reflect customer requirements and change the way a company wants to compete. 3. demonstrate how a company can attain competitive advantages during low cost strategy and how to maintain business strategy using operations approach and capabilities. 4. Show pupils how the strategy and functional capabilities of a business can change over time and how a firm can build multiple capabilities over time. 5. Supply students with the chance to assess trade-offs involved in making marketing, operational and tactical decisions as a business expands from the national to the global market and from OEM to ODM and OBM. 6. challenge students to develop coherent action plans that address future growth objectives. 7. Help supply chain actions in China and comprehend the tremendous opportunities and challenges of handling operations.
PUBLICATION DATE: August 05, 2010 PRODUCT #: 910D05-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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