BMW: The 7-Series Project (B) Harvard Case Solution & Analysis

Describes the decision taken at the 7-Series project to create a prototype and its impact on quality. "Hide
by Gary P. Pisano, Sharon Rossi Source: Harvard Business School 6 pages. Publication Date: September 28, 1994. Prod. #: 695013-PDF-ENG

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BMW: The 7-Series Project (B)

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