Nestlé was formed in 1905 y the merger of Anglo-Swiss Milk Company which was established by the brothers George Page, Charles Page in 1866.  Moreover, Farine Lactee Henri Nestle was founded in 1866 by Henri Nestle. Nestlé in Pakistan is operating since 1988 under a joint venture with Milk Pak ltd and it took over the management in 1992. Nestle is considered as one of the leading food and beverages companies in Pakistan. The company focuses on providing healthy, nutritional foods to the customers. It serves its products at every region of Pakistan as well as it has reached almost every location throughout Pakistan to serve the customers. Due to its high quality products, the customers mostly focus on its nutrition food product as the companies believe that the selection of products directly affects its heath and quality of life. By comparing Nestle with other brands, the customer retention rate for Nestlé’s products is higher than the other brands. Moreover, Nestle’s products are available all over world including such remote market as North Korea, and they are sold under a number of brands such as Builtoni, Nestea, Buitoni, Nestle, Nescafe and Friskies. Nowadays, Nestle is interlinked with 200000 stakeholder as well as in food and beverage industry thus, the size of nestle is twice time bigger than the competitor.


The main objective of Nestle is to meet the everyday needs of its targeted customers by focusing on its selling foods and marketing techniques, which help the company in providing its customer a high quality. Moreover, Nestle’s strategic priorities are merely emphasis on the shareholder value deliveries through long term growth, achievement of sustainable and capital efficiency. The company expected that it would improve the profitability of the company if it provides its customers all time high quality services and products, which would help it in differentiate its products from competitors’ products. (Darrell. K. Rigby , 2016)


Nestlé's brands and items are the center of nonstop development and have remodeled with the goal that they meet and surpass our customers' desires. We try to guarantee that our items are accessible at whatever point, wherever and however our customers need them.


The main objective of Nestle is to provide its customers healthy, nutritious, safe, convenient and tasty food items which would improve the strength and health of customers of all over the world. In order to meet the need of all customers, the company strongly focuses on the research and development practices, which would help the company in improving its products position in the market as well as manufacturing new goods that particularly specify the health benefits.


Nestle’s head office is located in the city of Lahore, Pakistan. Moreover, its registration office is also located in the city of Lahore. Nestle has divided entire Pakistan into three zones: (1) Northern Zone, (2) Central Zone and (3) Southern Zone. On the other hand, Nestle has approximately eight regional offices all over Pakistan. All these regional offices work under their respective zonal offices. Nestle Milk Pak had started its operations in 1981 and produced its first product UHT milk In 1998, it further prolonged its manufacturing process in Pakistan and started producing butter, cream, Desi ghee, Maggie, cerelac product for the customers under the brand name of Milk Pak. The branches of Nestle are located in major cities of Pakistan such as Lahore, Islamabad, Faisalabad, Sheikhupura and Karachi Moreover, its headquarter is located in Lahore and the company operates four production facilities. Two of its factories which are in Sheikhupura and Kabirwala are multi-product factories. One factory is in Islamabad and one is in Karachi and both produce bottled water. Through its successful advertising and an immense sales and supply network all over the country, it has guaranteed that its goods are through available to consumers every time, anywhere and however................

This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution

OPERATIONAL MANAGEMENT PROJECT Case Solution Other Similar Case Solutions like


Share This