Case describes OpenIDEO, online offshoot IDEO, one of the leading firms in the world of product design. OpenIDEO IDEO uses an innovative design to the process and the online community to create solutions for social issues. Emphasis is placed on the comparison of IDEO and OpenlDEO processes using real-life examples of projects. IDEO for this includes the redesign of long flights Air New Zealand on the way. For this OpenIDEO includes an increase in bone marrow donor registration and improving personal sanitation in Ghana. In addition, the importance of strengthening the collaborative online environment is studied.
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by Karim R. Lakhani, Anne-Laure Fayard, Natalia Levina, Stephanie Healy Pokrywa Source: Harvard Business School 29 pages. Publication Date: February 24, 2012. Prod. #: 612066-PDF-ENG
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