Presents the history of Open Market, Inc, one of the many companies founded in 1994 to participate in e-commerce over the Internet. This case is the development of the company - its business strategy and the evolution of the organization - as the company grew in size and gained a firm foothold in uncertain e-commerce.
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by Lynda M. Applegate, Janis L. Gaughan Source: Harvard Business School 30 pages. Publication Date: March 22, 1996. Prod. #: 196097-PDF-ENG
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