Founder and CEO Bill Warner is facing a critical decision in relation to goods, target markets and technology platforms that run it, Wildfire Communications, Inc, will pursue. In addition to the question of the strategic focus on these activities, Warner must decide whether the changes in the organizational process of improving their company. "Hide
by Jeffrey F. Rayport, Maria Connor Source: Harvard Business School 24 pages. Publication Date: 21 March 1996. Prod. #: 396305-PDF-ENG