Reckitt Benckiser: Fast and Focused Innovation Harvard Case Solution & Analysis

Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods business, directed by its own CEO Bart Becht, RB developed a reputation for rapid product innovation and business leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth classes and to nurture the Powerbrands with innovation and roll them out internationally. The Powerbrands had constant double digit growth year over year, attracted a committed customer base and normally grabbed high margins. This case analyzes RB's devotion to innovation that is quick and focused the Powerbrands strategy and its own performance of that strategy.

Reckitt Benckiser Fast and Focused Innovation Case Study Solution

PUBLICATION DATE: June 01, 2011 PRODUCT #: 311116-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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