Ocean Park: In the Face of Competition from Hong Kong Disneyland Harvard Case Solution & Analysis

In April 2006, Ocean Park, Hong Kong's only home-grown theme park, launched a syndicated loan to raise HK $ 4,1 billion for the reconstruction of the park master plan. The Master Plan presents a strategic response to the arrival of Park Hong Kong Disneyland, which opened last year. Faced with a formidable competitor, Ocean Park moved itself as a world-class marine theme park. It seems like Ocean Park has positioned itself to international competitors and as a refusal to Disneyland to adjust the position of the local culture consolidated Ocean Park "Hide
by Grace Lo, Bennett Yim Source: University of Hong Kong, 23 pages. Publication Date: February 5, 2007. Prod. #: HKU638-PDF-ENG

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Ocean Park: In the Face of Competition from Hong Kong Disneyland

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