American Express Interactive Harvard Case Solution & Analysis

It should be the main character, Sonia Sharp, as she and her American Express Interactive teams try to develop and sell interactive online, corporate travel services in a highly competitive environment. Looks at the possible resources and partnership companies need to succeed in the rapidly changing world of computer software and information technology. Sharp ends the question of whether (and how) to continue international expansion and integration of interactive Travel Service, with other U.S. services Express (for example, their corporate service for credit cards). Rewritten version of the previous case. "Hide
by Lynda M. Applegate Source: Harvard Business School 22 pages. Publication Date: July 26, 2001. Prod. #: 802022-PDF-ENG

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