Novell: CEO-Led Turnaround and Growth Strategy Case Solution
Jack Messman, the company’s CEO made efforts to reinstate the organization as a leader of the industry where it operated. He sought to do this with a plan, which aimed to merge Linux with different open source software.
This note works as introductory tool for open source applications and strategies based on open source and offers chances to discuss corporate turnaround tactics and organizational change. Largely told in the own words of Messman. One crucial issue is the best way to capture value via a strategy that stresses intellectual property in the public domain.
PUBLICATION DATE: July 07, 2004 PRODUCT #: 605004-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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