This case efforts Bel-brand positioning of its flagship brand Laughing Cow in the United States. Problems in this case are twofold. First, choose a viable position for the brand after a period of rapid growth after South Craze Beach. The difficulty here is that the primary driver of brand position, Craze South Beach, the environmental factor is reduced and is not sustainable. Second, the brand gets the pressure of global stakeholders to try to combine the position in the United States with a global brand positioning. This is the problem faced by the marketing team and raised in the case. "Hide
by Derek Rucker, David Dubois Source: Kellogg School of the 8 pages. Publication Date: April 27, 2012. Prod. #: KEL631-PDF-ENG
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