The purpose of this note would be to consider the choices that businesses' leaders make about the scope of their company. It examines three firms--Domino's Pizza, General Mills, and General Electric--who define their businesses in different ways and asks pupils to appraise them from the standpoint of an expected investor.
Note on Setting the Scope of Your Business Case Study Soltion
They should contemplate the following: What does the business do? Which of its commodities or businesses earn money? What are its expectations for the future? Why does each business exist in its kind (i.e. Why are their lines of businesses under the control of one firm)? This short note gives pupils an introduction to thinking about companies from a managerial/strategic level. This case is contained in Module 1 of the lessons Business Idea & Action.
PUBLICATION DATE: January 05, 2010 PRODUCT #: W90C04-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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