Note on Innovation Diffusion: Rogers Five Factors Harvard Case Solution & Analysis

Reviews of Everett Rogers' five factors product adoption. These factors help explain why some products diffuse faster, some slower, or not at all. "Hide
by John T. Gourville 6 pages. Publication Date: May 03, 2005. Prod. #: 505075-PDF-ENG

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Note on Innovation Diffusion: Rogers Five Factors

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