Note on Direct Selling in Developing Economies Harvard Case Solution & Analysis

Informal and formal direct sales are especially important in developing countries is characterized by markets with limited retail. This note explores the practice of direct sales to the company, sales manager, and consumers, as well as the possibility of direct sales as a means of reaching the base of the pyramid for both commercial and social objectives. "Hide
by Michael Chu, Joel Segre 16 pages. Publication Date: January 7, 2010. Prod. #: 310068-PDF-ENG

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