Describes the strategic position of Northwest Airlines in 1996, and discusses the financial rebound and changes and improvements over the 1993 restructuring agreement. Describes a new strategy for the company and its management of key strategic assets, focusing on the length of a strategic alliance between Northwest and KLM Royal Dutch Airlines. Describes how the Alliance was formed, he received antitrust immunity from the U.S. Department of Transportation, and how it contributed to the decision to operational cooperation between the two partners. Finally, consideration of the strains in the alliance, and the impact of competitive alliances in 1996 by leading U.S. and European airlines. "Hide
by Leonard A. Schlesinger, Davis Dyer Source: Harvard Business School 29 pages. Publication Date: July 29, 1996. Prod. #: 897034-PDF-ENG
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