The Battle of the Smart Cards in the Netherlands in 2002 Case Solution
Abstract:
Case Writers: Joris BEERENS and Gijs de ROOIJ The case explains the intro of debit cards in the Netherlands from 1995 till 2002. It talks about the early phase when there were 2 competing platforms, Chipper and Chipknip, the migration to the Chipknip platform, the relaunch in 2001, and the early liftoff in 2002. It likewise explains the innovation of debit cards, the supply chain and the approaching modifications in repayment systems in 2002.
Pedagogical Goals:
When there are competing platforms with neither platform having a definitive lead, the case permits a conversation of the troubles in releasing an item with network externalities. One can go over the launch procedure, the economics of pre-emption benefits, the strategies to obtain to emergency, and the challenging communications. The conversation of the different payment systems likewise permits an analysis of the worth proposals of each item.
This is just an excerpt. This case is about Strategy
published: 01 Jan 2003
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