Northlands Ledger (A): Management Style Strategy and Performance Harvard Case Solution & Analysis

Case (A) describes the situation in the Northlands books, newspapers, on its way out of business thanks largely to his publisher and editor attention to the fact that they are doing and want to continue to do, not on what their customers (readers and advertisers) want . Value to the reader is that we supply the paper securely and give you the latest national and international news. The value proposition for advertisers is that we print your ad accurately and run them for a while. The two position values ​​are outdated and, even if they were what customers wanted, which they are not, and will not run well. Key indicators of paper circulation, classified ads and commercial advertising are in decline, despite the fact that the community is growing. Top management chain Paulus, who owns this paper led publishers, Allison, to resign and led another publisher, Potter, in one of his other works, The Sun Belt Star City, where Potter was very successful. However, it can not simply transfer their winning formula from the star to the Ledger. Case (b) the details of his efforts, and can be used as a classic example of a good change management and leadership practices. Potter created a clear cut objective outlined a new strategy to respond to readers and advertisers, according to find out why they hired the paper first. To implement the new strategy, he stopped top managers and others, he felt, could help new paper, and made significant changes in key aspects of the implementation: the culture, structure, information and decision support systems, incentives, and human resources. Throughout, he used a combination of both authoritative and participatory governance-mix changes, which can provoke an interesting discussion of the class. "Hide
by Robert Dewar Source: Kellogg School Management 9 pages. Publication Date: June 1, 2011. Prod. #: KEL536-PDF-ENG

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