12 Different Ways for Companies to Innovate Harvard Case Solution & Analysis

Faced with the prospect of slow growth, commercialization and global competition, companies such as General Electric Co, Microsoft Corp, and the company Ford Motor Co has been emphasized innovation as crucial to their future success. But what is innovation? Although the topic has risen to the top of the agenda for the CEO, many companies mistakenly narrow view of it. They could see the "innovation" as a synonym for "new product development" or traditional "research and development". But such myopia can lead to a systematic erosion of competitive advantage. As a result, companies in the industry may come to resemble each other over time. In fact, business innovation is much broader in scope than product or process innovation. In fact, the company can innovations in any of 12 different sizes due to its (1) Proposals (2) platform (3) decision, (4) customer, (5) customer experience, (6) the value of the capture (7 ) processes, (8) organization (9) of the supply chain, (10) presence (11) networks, and (12) brand. Nissan Motor Co, for example, an innovative platform for measuring, using essentially the same small block engine to power the various models, including the upscale midsize sedan, large sedan, luxury sedans, minivans and sports coupes. Enterprise Rent-A-Car introduced by customers and size availability, accommodation rentals in areas where people live and work, and not at the airport. Along with the 12 dimensions of innovation can be displayed in a new framework called the "innovation radar", which the company can use to manage more complex business systems through which they add value. "Hide
Mohanbir by Sony, Robert C. Wolcott, Inigo Arroniz Source: MIT Sloan Management Review 9 pages. Publication Date: April 1, 2006. Prod. #: SMR207-PDF-ENG

12 Different Ways for Companies to Innovate Case Solution Other Similar Case Solutions like

12 Different Ways for Companies to Innovate

Share This