FreshDirect: Expansion Strategy Harvard Case Solution & Analysis

Big Apple was just a place for direct home delivery business as FreshDirect. Now the company wants to use the extra capacity in the meat processing facility to enter the national contest. A description of the supply chain of beef in this case helps students to analyze the best way to FreshDirect take on "big boy" like Omaha steaks and serve restaurants. "Hide
by Timothy M. Laseter, Debashish Chatterjee Source: Darden School of Business 14 pages. Publication Date: June 17, 2004. Prod. #: UV3541-PDF-ENG

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