Womens Tennis Association in Asia – But Where (A) Harvard Case Solution & Analysis

In 2007, the Women's Tennis Association (WTA) was faced with a saturated market for women's tennis and defined the emerging middle class in Asia for growth. Chief Operating Officer (COO) in the WTA faced with a dilemma: he had to decide on a new place WTA Asian regional office and provide advice as to the next board meeting and WTA Global Advisory Board. COO presentation had to include studies of the selected sites and strategies to increase the popularity of the sport in the Asian market. A number of cities to choose from, COO had to weigh the pros and cons of each of them are the most logical choice. "Hide
on W. Glenn Rowe, Sharda Prashad Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: August 27, 2010. Prod. #: 910M26-PDF-ENG

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Womens Tennis Association in Asia – But Where (A)

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