This case describes how the cold stone creamery created a business model of premium ice cream customized experience. The case allows the instructor to develop the details of the key factors that enabled the Cold Stone Creamery to deliver value to their customers desire. "Hide
by Sayan Chatterjee, Christopher Masotti Source: Richard Ivey School of Business Foundation 9 pages. Publication Date: September 27, 2011. Prod. #: W11832-PDF-ENG
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