Marriott’s Rancho Las Palmas Resort Harvard Case Solution & Analysis

Marriott's Rancho Las Palmas Resort Case Solution

Must the hotel perhaps even stay exposed in the summer season when other significant lodgings in the location are finalized? Will efforts to promote summertime need quash the hotel's attempts to win a luxury ranking? Twelve pages for displays consist of information on hotel use in the location, and running expenses and earnings for Rancho Las Palmas.

Management for a resort hotel close to Palm Springs is evaluating the hotel's efficiency 9 months right after preparing an advertising and starting technique for 1980. When need for the item is reduced, of specific issue is the technique to embrace throughout the assume and off-seasons.

PUBLICATION DATE: February 01, 1981

This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS

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