The third of the three-part series of cases by 2.5 billion British pounds absorption of Nestle Rowntree in 1988. Nestle bought Rowntree, is the latest case raises questions about the acquisition and integration of Rowntree Nestle. This case is set six months after purchase and written from the perspective of a former senior manager charged with the integration Rowntree Rowntree and Nestle chocolate companies in Europe. "Hide
by James C. Ellert, Dana G. Hyde, J. Peter murder Source: IMD 13 pages. Publication Date: 01 January 1989. Prod. #: IMD013-PDF-ENG
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