Being a Mad Man – Without Losing the Plot: Advertising Guidelines for the Ages Harvard Case Solution & Analysis

Much has changed since the 1950s heyday of advertising - The Mad Men era, when you could count the number of TV channels, on the one hand, and the advertising was all about communication and persuasion consumers. Today, this model has been turned on its head: the most meaningful conversations are not between advertisers and consumers, and between consumers and other users. However, the author - who has worked in advertising since 1974 - claims that, despite the rampant changes, many of the key lessons he learned early, continue to suffer. He has ten principles that have worked in the 1950s and can still be used to create a strong advertising McLuhan in the style of the modern world. He describes the guidelines - including cut through the clutter and leave a lasting impression '-. Detail and shows how brands from Charles Schwab, to Dove for Doritos used them to successfully engage consumers "Hide
by David Dunn Source: Rotman School of Management, 4 pages. Publication Date: September 1, 2011. Prod. #: ROT152-PDF-ENG

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Being a Mad Man – Without Losing the Plot: Advertising Guidelines for the Ages

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