In 1931, during one of many worst economic crises in US history, Du Pont announced the discovery of an innovative rubber synthetic merchandise - neoprene. However at the time of the pronouncement, Du Pont didn't have any neoprene. Making facilities were still being erected and production stayed at laboratory scale.
Would the statement and public disclosure of the fundamental science of Du Pont lift the barrier to commercialization? What made the Du Pont so positive that it could be successful at this vague time?
PUBLICATION DATE: December 01, 2009 PRODUCT #: 810084-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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