The case presents the points of contention and problems confronting NCsoft Corporation (NCsoft) as of 2007. As the head of online games, NCsoft has the best future growth potential outside and inside of Korea.
NCsoft Corporation Case Study Solution
The president has numerous problems to consider: What's the most powerful strategy for maintaining its top standing in its competitiveness and Korea on earth market of NCsoft? How should the firm pursue diversification of its game offerings from a few major games to other on-line game genres, such as casual games? What are the significant variables NCsoft should consider to reach "glocalization" as a basis for constructing a global online game development and publishing company? What should be the response to the diversified connection channels and game platforms and the rise of an ubiquitous computing environment of NCsoft? How should side effects and the negative understandings of playing online games be dealt with? In addition, how should NCsoft prepare to compete with other businesses that are expected to become adversaries with digital-content online games?
PUBLICATION DATE: March 26, 2008 PRODUCT #: 907M61-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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