Encountering headwinds from a shifting media industry, executives at Spanish language broadcasting company Entravision comprehended the necessity to develop their new business model. To reach there they developed Luminar, a big data insights division that utilizes about 2000 external data points to provide customized, trade-based insights to marketers, about Entravision's Latino audience. The rapidly surging U.S. demographic, Latinos have amassed buying power worth more than a trillion dollars per annum.
PUBLICATION DATE: April 01, 2014 PRODUCT #: SMR486-PDF-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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