Nanxi Liu: Finding the Keys to Sales Success at Enplug Harvard Case Solution & Analysis

Nanxi Liu: Finding the Keys to Sales Success at Enplug Case Solution

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

PUBLICATION DATE: October 12, 2016

In 2012, Nanxi Liu and her 4 co-founders released Enplug, a digital signs business that focused on offering organisations with adjustable, involved digital display screens. A couple of yrs into the endeavor, Enplug rotated from an installation-based service design that depended greatly on digital ads for profits to a product-focused business that constructed and offered a downloadable software application. The case focuses on Liu's factors to consider of Enplug's rates designs, sales technique, and recently released reseller program. It likewise analyzes Enplug's start-up culture and how that contributed in Liu's responsible as Enplug's Chief Executive Officer.

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