NatureWorks: Biotech Innovation Sustainable Business and Corn-based Plastic Harvard Case Solution & Analysis

This minicase, one of 10 in a set of short cases written to show the business benefits companies realize through adopting sustainable business strategies. This minicase at NatureWorks traces the development of the business enterprise within the larger corporate parent. Bioplastic material was brought to market. The case describes the challenges and successes of the product and the business based on the concept of sustainable development. "Hide
by Andrea Larson Source: Darden School of Business 5 pages. Publication Date: 31 January 2007. Prod. #: UV0813-PDF-ENG

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