MSA commissioned the study, market research to assess the potential demand for the computer system, the software designed for the aerospace and defense contractors. Students should evaluate the results of the study (including joint analysis) to assess whether MSA must invest in R & D for technology upgrade or build a trading organization. "Hide
by Robert J. Dolan Source: Harvard Business School 31 pages. Publication Date: January 19, 1990. Prod. #: 590069-PDF-ENG
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