For several years prior to 1992, there has been a sharp increase in public concern for environmental issues. However, Roper Organization reported that less than one in ten Americans have made personal efforts to help solve environmental problems on a regular basis. Environmental Federation approached the Advertising Council in New York to develop a campaign to motivate individuals and businesses to change their actions to restore and protect the environment. Body parts of three stages of campaign development. Research, strategy and execution of "Hide
by V. Kasturi Rangan, Jane Kramer Source: Harvard Business School 17 pages. Publication Date: November 24, 1992. Prod. #: 593062-PDF-ENG
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