Mrs. Ebtissam Algosaibi has created the top high end jewelry company in the Middle East, Erum Jewelry, based in her home town of Alkhobar, Saudi Arabia. She believes Erum has the potential to be a world player similar to Cartier and Chopard.
Mrs. Ebtissam Algosaibi An Entrepreneur in the Kingdom of Saudi Arabia Case Solution
How should Erum expand beyond the Saudi marketplace? The case also deals with the new chances and old challenges for women entrepreneurs in the Middle East and Saudi Arabia.
PUBLICATION DATE: June 30, 2009 PRODUCT #: 809166-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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