In this case Ali Hurbas tries to prepare the customer lifetime value Solver model to discover the optimal mix of cross-selling actions involving calls and emails and budgetary constraints establish by management. Students run it, would set up the choice variables, objective, and constraints of the Solver model, and present their results and recommendations to management. This case is supported by a teaching note for teachers to help in course training.
PUBLICATION DATE: January 03, 2014 PRODUCT #: UV6953-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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