Morgan Stanley: Positioning to Be the Sustainability Finance Leader Harvard Case Solution & Analysis

It is five years since the Great Recession, and Morgan Stanley and its own adversaries are still trying to recover the confidence of investors.

To that end, James Gorman, chairman and Morgan Stanley CEO, has taken the bold step of producing an institute for sustainable investing, for which Morgan Stanley will provide the first $1 billion of investment capital in hopes of raising 10 times that sum. The assurance is the largest to date from an impact fund - toping Goldman Sachs' $250-million impact fund that is social as well as initiatives by UBS and JP Morgan & Chase.

Students are tasked with comparing and contrasting and evaluating the plan's rollout Morgan Stanley's strategy to that of its own competitors. They are finally requested to answer the question of whether sustainability can be driven by investment banking businesses in the marketplace.

PUBLICATION DATE: February 19, 2014 PRODUCT #: W93C76-HCB-ENG

This is just an excerpt. This case is about FINANCE & ACCOUNTING

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