WildChina: Taking the Road Less Traveled Harvard Case Solution & Analysis

This case deals with the supplier difficulties faced WildChina - provider of travel services in China. WildChina is a classic example of a company that is trying to bring local, domestic-market outside the country (in this case, travelers to China from all over the world.) At the same time, startups need to build skills to deal with local suppliers and global customers. The case describes operations WildChina, providing detailed information on how they evaluated suppliers to determine their suitability, taking into account customers in WildChina. Decision in the case revolves around the fact that the founder should do when faced with a vendor who is trying to circumvent WildChina to interact with customers directly - the common problems faced by intermediaries "Hide
. by Mukti Khaire, Daniel J. Eisenberg, Victoria Song, Shirley M. Spence Source: Harvard Business School 33 pages. Publication Date: September 10, 2010. Prod. #: 811019-PDF-ENG

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WildChina: Taking the Road Less Traveled

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