Fuel Cell Technology and Market Opportunities Harvard Case Solution & Analysis

This note can be used as background information reading on fuel cells and environmentally attractive alternative technologies for energy and transport. Courses that deal with innovation, technology, entrepreneurship, environmental protection, energy / power / transport issues or sustainable business may find it useful. This note accompanies the case for fuel cells (UVA-ENT-0018). The note addresses the fuel cell technology, including its history, its current and potential applications, fuel sources, environmental issues, and production problems. Commercialization issues covered include: performance requirements, time to market, cost, and other external drivers, such as fuel distribution infrastructure, reliable electricity, the price of fuel cells, etc. Fuel is an electrochemical energy source with the potential to take a significant market share from the traditional electric power generation technology and automobile engines. Over the next decade, fuel cells may provide a more reliable energy and clean air, reducing dependence on fossil fuels for transport and stationary applications. "Hide
by Andrea Larson, Stephen Keach Source: Darden School of Business 23 pages. Publication Date: April 1, 2002. Prod. #: UV1988-PDF-ENG

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