Molson Coors Beverage Company Swot Analysis The case solution
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Threats-High
- Rising pay levels and increased prices in China can destroy the Molson Coors’ profitability devastatingly.
- The deficiency of a talented labor force in certain worldwide markets addresses a danger to the growth of Molson Coors Brewing in those business sectors.
- Expanding trends towards noninterference in the American economy can lead towardsa comparative response from other governments, hence contrarily affecting the global deals.
- The shortage of skilled workforce and trainees can also threaten the Molson Coors’ external environment and its profits.
- As Molson Coors is running in different countries, the policies, laws and liabilities in different countries, it can also become a threat for the Molson Coors at times.
- The fluctuations and changes in different laws can prompt serious effects on the success of Molson Coors.(Porter, 1980)
Limitation of Swot Analysis
Swot Analysis is widely used in planning strategic analysis, but it has some limitations as well. Some of the most protruding limitations of Swot analysis are as follows:(Weil, 2018)
- It can be seen that certain factors of the organization can become both threats as well as weakness of the organization at the same time. For example: changing the organization environmental conditions and regulation can become both a threat as well as an opportunity for the company if it can compete the other products very well.
- SWOT analysis does not show how to achieve a competitive advantage of the company.
- SWOT investigation might lead the firm towards overemphasizing an external or an internal factor in detailing techniques. There are interrelationships among the key internal and external elements that SWOT doesn't reveal which might be significant in formulating systems.
Advertising and promotional strategies
The promotional strategy is useful to persuade and market the company’s product to gain the customer’s attention.
Main Objectives
The marketing of the product is the center of attraction for all potential customers. The product developed by Molson Coors is highly successful when it comes to its sales but what Molson Coors is lacking is its positioning and unique selling which is not upto the mark as compared to its potential competitors.
The main objective of the Coors organization is first to make the proper assessment of the product and then market the product to the interested communities. Coors's goals are to market its product into different countries and to expand its business in the different associated products that are highly persuaded by the people.
Promotional strategies
Product marketing is more important for selling and introducing your product to the market. The advertising and promotional strategies is the unique combinations of selling and promoting your products through public relations, social media, personal selling, brochure, and e-commerce, etc.
Marketing strategies
The suitable strategy could be“a lookup to promote and market out the product”.
- First, determine your goals.
- Find the target audience associated with your products and goals.
- Imagine the visionary sight of your brand by your customers.
- Test and track the Ad campaigns.
- Try low-cost yet attractive advertising options. (See Appendix B)..................
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