The new era companies have various challenges that leaders have to encounter consistently, including companies benefit against social responsibility, cooperation against controls, and flexibility against effectiveness. The case is comprised of a framework, the paradox perspective, to tackle these challenges.Paradox Theory supposes that challenges are indispensable to complicated systems, and simultaneously,attention towards conflicting demands is the only source to ensure the sustainability. This case is accompanied with a technique required to grasp paradox ‘dynamic equilibrium’.
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