Focuses on how Microsoft built one of the greatest franchises in the world and raises questions about what, if anything, can stop the company. Teaching objectives:. Teach building competitive advantages, benefits integration, and sustainable competitive advantage over time, "Hide
by Tarun Khanna, David B. Yoffie Source: Harvard Business School 18 pages. Publication Date: July 14, 1998. Prod. #: 799003-PDF-ENG
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