Michael Jemal CEO Haier America Video (DVD) Harvard Case Solution & Analysis

Michael Jemal, CEO of Haier America, Haier reflects on entry into the United States, the competition in the industry, the company approach to branding, relationship Haier America, with headquarters in China, Haier's move into emerging markets, and the "three thirds" strategy . "Hide
by Tarun Khanna, Krishna G. Palepu Source: Supplement 15 minutes of video. Publication Date: December 1, 2006. Prod. #: 707801-VID-ENG

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Michael Jemal CEO Haier America Video (DVD)

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