Microsoft Xbox: Changing the Game Harvard Case Solution & Analysis

In September 1999, Microsoft Xbox team was wondering what strategic choices will give him the best chance against the upcoming Sony PlayStation 2. Originally called "Project Midway┬╗ within Microsoft, the console project was intended to counter the threat to the franchise Windows, related to the original Sony PlayStation expands into a broad entertainment platform with the PlayStation 2. Seamus Blackley - the main instigator for Xbox at Microsoft - and some of his colleagues were on a flight to Austin, Texas, where they had a meeting with Michael Dell, CEO of computer Dell. The purpose of the visit was to convince Dell to produce video game consoles Xbox Microsoft software works. Indeed, the command to create a stand-alone machine somewhere between a video game console and PC based video game play. It remains unclear, however, where along the spectrum of the selected console on the PC should position Microsoft Xbox. It would be an open platform as a PC, in the sense that independent developers to publish games on it without restrictions and without having to pay royalties? Who will produce the console and under what mechanisms? What features should include the console, and how he would be judged for consumers? Home video game industry was born in the 1970's during the Atari "golden age," and then suddenly collapsed in 1983. It was revived in the late 1980s under the leadership of Nintento, which was then challenged for several years Sega, only to be conquered by the original PlayStation from Sony. And along the way, some companies, such as 3DO tried unsuccessfully to change the common business models. This tumultuous 25-year history can provide Blakely and his colleagues with some useful tips on how best to enter the market. "Hide
by Andrew Hadjiu Source: Harvard Business School 19 pages. Publication Date: November 30, 2006. Prod. #: 707501-PDF-ENG

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