The purpose of this case is to assess the opportunities and challenges the Internet poses to such full-service brokerage firms like Merrill Lynch & Co, Inc, including information on the E * Trade and Charles Schwab, the case allows students to explore and assess the competitive forces at work in the new online brokerage industry. Issues include the changing market forces and new forms of competition, channel cannibalism, and leadership challenges facing the African-American manager. "Hide
by Kenneth Eades, Dana Clyman, Dorothy C. Kelly Source: Darden School of Business 17 pages. Publication Date: March 21, 2000. Prod. #: UV2483-PDF-ENG
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