Mercury Athletic: Valuing the Opportunity Harvard Case Solution & Analysis

When pupils have the English language PDF of this Brief Case in a coursepack, they are going to moreover have the option to obtain an audio version. In the January of year 2007, West Coast Fashions, Inc., a large designer and marketer of familiar clothing, announced a strategic reorganization that would result in the divestiture of their wholly owned footwear subsidiary company, Mercury Athletic. John Liedtke, the head of business development for Active Tools, a mid-sized casual and fit footwear firm, saw the potential acquisition of Mercury as an exceptional opportunity to about double the size of business.

The case utilizes the potential attainment of Mercury Fit as a vehicle to teach pupils basic DCF (discounted cash flow) valuation using the weighted average cost of capital (WACC). Debt- Free Income Projections, Terminal Values, Non-operating Assets, Valuation, Running Projections, Equity Value and Enterprise, Sensitivity Analysis, Acquisition, Weighted Average Cost of Capital, United States, Footwear, Athletic Apparel, Footwear

PUBLICATION DATE: September 18, 2009 PRODUCT #: 4050-PDF-ENG

This is just an excerpt. This case is about FINANCE & ACCOUNTING

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Mercury Athletic: Valuing the Opportunity

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