SunTrust Banks, Inc.: Coke Refreshes Tier 1 Capital Harvard Case Solution & Analysis

As the 2008 fiscal crisis continued to intensify, a SunTrust executive was preparing for a presentation she would make to the remainder of her team.

SunTrust’s CEO had put the team together to review selling the bank’s big holding of Coca Cola shares to obtain much-needed cash. Furthermore, cash was needed because in the second quarter of 2008, SunTrust experienced a continuing deterioration of its assets.

Publication Date: 10/29/2012

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