Mercedes-Benz in Alabama: Lessons from the Field Harvard Case Solution & Analysis

Details of creating a Mercedes-Benz M-Class plant in Vance, Alabama. Factory was established as an independent "teaching field" for the parent company Daimler Benz. The case discusses the various classes of plants and looks at the problem in the future, especially for integration within the parent company, Daimler Chrysler and after the merger. "Hide
by William J. Bruns Jr., Carin-Isabel Knoop, Anthony St. George Source: Harvard Business School 18 pages. Publication Date: October 15, 1998. Prod. #: 199028-PDF-ENG

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Mercedes-Benz in Alabama: Lessons from the Field

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