This is the first of four parts in case charts the impact of technological developments to make decisions in the light bulb industry. After several years of strong industry, with little change in the products or distribution, Westinghouse introduces lamp with a much longer life, which draws attention to the prevailing cost factors. The case provides an opportunity to analyze the interaction between the requirements of consumers, retailers and manufacturers. "Hide
by Paul W. Farris Source: Darden School of Business 2 pages. Publication Date: September 9, 2011. Prod. #: UV5786-PDF-ENG
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