When pupils have the English-language PDF of this Brief Case in a coursepack, they will also have the option to buy an audio version. Topics covered include: new product introduction, market research, consumer advertising, and quantitative analysis. TruEarth Wholesome Foods, a maker of gourmet pastas, sauces, and meals, needs to build on its successful launch of fresh whole grain pasta by introducing a similar product concept for pizza.
In an gradually more competitive marketplace, TruEarth pays attention on conquering against its competition and needs to act immediately and decisively. The firm conducts extensive market research using focus groups to examine the notion and then following up with take home trials. Acting as the brand managers, students must include a quantitative analysis of the data that is available to project the sales volume for pizza then decide whether to bring the new product to market.
PUBLICATION DATE: December 24, 2009 PRODUCT #: 4065-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
